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Providng Answers

Your readers have questions, give them the answers they are looking for.
People land on new web sites with questions, looking for answers.
Douglas Krantz -- Fire Alarm Engineering Technician, Electronic Designer, Electronic Technician, Writer

Writing for the Technician

There are many reasons people come to technical sites on the web -- they're the audience.

  • They're looking to buy
  • They're looking to connect
  • They're wanting to see something

  • If they're looking to buy, they've already made up their mind
  • If they're looking to connect, they're looking for specific answers
  • If they're wanting to see something, they haven't decided yet

The Writer's Workshop provides tips and suggestions on writing articles that are interesting to those who haven't decided yet: those who aren't ready for specific answers, those who haven't made up their minds.

Contact me at

Douglas Krantz

Engineering Technician

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Readers Questions


Keywords are for the Reader
Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for the reader.

Marketing - Outbound vs Inbound
Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out who to talk to.

SEO (Search Engine Optimization) Isn't For Search Engines
Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.

Use Common Words
The words and phrases we use for everyday communications are shorthand for word meanings. We say "sweep the floor," but what we really mean is

Call to Action (CTA)
The salesman's greeting starts out the conversation with "How's it going?", this requires an answer. The server at a restaurant stops by in the middle of the meal and says

Content That's Worth Something
For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader there.