Who is Search Engine's Customer?
-- Finding keywords in the text of an article is easy for search engines. But using their computers, larger search engines are also reading the article itself. They use algorithms to see if, to the search engine's... Read More
What Really is Web Content?
-- Quenching thirst, the content of a glass of water is. water. Filling a hole, the content of a shovel of dirt is. dirt. Getting answers, the content of a web page is... Read More
Above the Fold
-- The first part of any webpage seen by the readers is above the fold. This is the first impression area of a webpage: the area of a webpage that makes or breaks ... Read More
What is a Call to Action (CTA)?
-- The salesman's greeting starts out the conversation with How's It Going?, this requires an answer. The server at a restaurant stops by in the middle of the meal ... Read More
Douglas Krantz | Describing How It Works
I'll Send You the
Keywords are for the Reader
Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for the reader.
Marketing - Outbound vs Inbound
Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out who to talk to.
SEO (Search Engine Optimization) Isn't For Search Engines
Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.
Use Common Words
The words and phrases we use for everyday communications are shorthand for word meanings. We say "sweep the floor," but what we really mean is
Call to Action (CTA)
The salesman's greeting starts out the conversation with "How's it going?", this requires an answer. The server at a restaurant stops by in the middle of the meal and says
Content That's Worth Something
For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader there.