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Writing

Douglas Krantz -- Fire Alarm Engineering Technician, Electronic Designer, Electronic Technician, Writer




What is an Instruction Manual? -- Explaining the method used to accomplish a project, an instruction manual is a one-way communication. Read More

Who is Search Engine's Customer? -- Finding keywords in the text of an article is easy for search engines. But using their computers, larger search engines are also reading the article itself. They use algorithms to see if, to the search engine's... Read More

What Really is Web Content? -- Quenching thirst, the content of a glass of water is. water. Filling a hole, the content of a shovel of dirt is. dirt. Getting answers, the content of a web page is... Read More

Above the Fold -- The first part of any webpage seen by the readers is above the fold. This is the first impression area of a webpage: the area of a webpage that makes or breaks ... Read More

How Do Words Mean More Than the Words-on-the-Page? -- The words and phrases we use for everyday communications are shorthand for word meanings. We say Sweep the Floor, but what we really mean ... Read More

What is a Call to Action (CTA)? -- The salesman's greeting starts out the conversation with How's It Going?, this requires an answer. The server at a restaurant stops by in the middle of the meal ... Read More

How Does One Find Content Worth Being Read? -- For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader ... Read More

What is Search Engine Optimization from the Reader's Point of View? -- Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're ... Read More

What's the Difference between Inbound and Outbound Marketing? -- Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out ... Read More

Do Keywords Help with Search Engine Optimization (SEO)? -- Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for ... Read More

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Douglas Krantz

Content Writer
Describing How It Works
writer@douglaskrantz.com
Text
612/986-4210

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Articles

Keywords are for the Reader
Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for the reader.

Marketing - Outbound vs Inbound
Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out who to talk to.

SEO (Search Engine Optimization) Isn't For Search Engines
Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.

Use Common Words
The words and phrases we use for everyday communications are shorthand for word meanings. We say "sweep the floor," but what we really mean is

Call to Action (CTA)
The salesman's greeting starts out the conversation with "How's it going?", this requires an answer. The server at a restaurant stops by in the middle of the meal and says

Content That's Worth Something
For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader there.