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SEO or Search Engine Optimization is actually asking the person searching the web to Look At Me
Bottom line, SEO or Search Engine Optimization is getting people to look at your website. Make sure that there is something to look at.
Douglas Krantz -- Fire Alarm Engineering Technician, Electronic Designer, Electronic Technician, Writer






What is Search Engine Optimization from the Reader's Point of View?

By Douglas Krantz

Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.

They're there to make a living; they're there to get their money.

Search Engine Business

The way they get their money is through paid advertising, paid search ranking, pay-per-click, etc. These methods only work for the search engines, though, if people come back to use them (and not other search engines) over and over again.

It's the returning web reader that allows the search engines to get their money; it's the returning web reader that motivates the search engines.

SEO is All About the People

People, the web readers, keep returning to that search engine if that search engine provides links to what the reader is looking for.

If the search engine provides links to fluff, if the search engine provides links to content for content sake, if the search engine provides links to web sites that just aren't helpful, the reader will go to a search engine will provide good links.

With that in mind, the search engine is looking for what the reader wants.

Look At SEO from the Reader's Point of View

There's a Hollywood saying that goes "Show, not tell." It's not what is said, but what the reader sees, that's important

For example, anyone who says "We're Experts," "We're industry leaders," "We're the ones to go to for xxx," but doesn't show anything to back it up, is a loser in the reader's mind.

However, having shown expert information that the reader wants, a web site doesn't have to say "expert," people will figure it out.

Think About It

SEO isn't keeping the search engines happy. SEO is really showing a person, the web reader, what that person is looking for.
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Have Patience - They Will Come

Search Engines are huge. If they're anything at all, they have the time and resources to search the entire World Wide Web for the relevant web pages. This is how they get their readers what the reader wants and needs.

When the search engines discover that people want to land on a web page, the search engines will move the page higher in the search rankings. Slowly, over time, the number of people reading that page will increase.

If the web page is even going to be seen by the reader, the webpage needs to have content that's relevant to the reader. That's what the optimization of "Look at Me" is really all about.







Douglas Krantz

Content Writer
Describing How It Works
writer@douglaskrantz.com
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Articles

Keywords are for the Reader
Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for the reader.

Marketing - Outbound vs Inbound
Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out who to talk to.

SEO (Search Engine Optimization) Isn't For Search Engines
Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.

Use Common Words
The words and phrases we use for everyday communications are shorthand for word meanings. We say "sweep the floor," but what we really mean is

Call to Action (CTA)
The salesman's greeting starts out the conversation with "How's it going?", this requires an answer. The server at a restaurant stops by in the middle of the meal and says

Content That's Worth Something
For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader there.