Separate Devices
A speaker and a strobe are always separate devices. Many times, as with the speaker/strobe that you show, the speaker and the strobe my be in the same box, but they are still separate devices, they aren't connected together inside.
In this case, this is not an addressable device. On the back of the speaker / strobe, there are 4 terminals: 2 of the terminals are for the speaker and two of the terminals are for the strobe. In other words, the terminals aren't for a single 4 wire addressable circuit, but the terminals are for two completely separate 2 wire circuits: 2 of the wires are for powering the strobe and 2 of the wires are for powering the speaker.
Polarity
The circuits that the speaker and the strobe connect to are both separate conventional NACs (Notification Appliance Circuits).
I'm including the wiring diagram that you can used for each of the conventional Class B circuits, which is what is supposed to be installed. Neither the speaker nor the strobe should be connected to an addressable circuit.
Strobe Polarity
When they are sounding the alarm, the strobe requires 24 volts at the polarity shown by the + and - on the device.
Normally, when the alarm is not flashing the lights, the polarity on the terminals for the strobe should be opposite of what is shown on the terminals (I'll get to the speaker in the next paragraph): the wire that is measured as positive for strobe should be on the - terminal, and the wire that is measured negative should be on the + terminal. When the alarm is sounding, the voltage polarity on the strobe wires will automatically reverse, so the + and - terminals will receive the correct voltage polarity.
Speaker Polarity
A speaker is different. When the alarms are not sounding, the wire measured as positive should be on the + terminal and the wire measured as negative should be on the - terminal. When the alarm is sounding, AC audio will be on the wires, so a DC voltmeter will not detect anything, but an AC voltmeter will detect wildly varying voltages.
Don't Mix Speakers, Strobes, or Fire Horns
In general, never add a speaker, strobe, or fire horn without first checking what model device is being used already. Pull one off the wall that will be replaced and look at the model number. Make sure that the new one and the ones that are already there the same model number. If getting new ones to match can't be done, talk to technical support for the manufacturer of the old speaker, strobe, or horn. Ask them what can be used instead.
Mixing models of speakers, strobes, or fire horns is bad; mixing manufacturers is worse. Match what's there.
Test
Sound the alarm and look at the strobe and listen to the speaker or horn. Don't just use internal testing. I know this is annoying to everyone else in the building, but many times I've had to fix the wiring later because a mistake was made and never tested.
CYA Paperwork
When adding or replacing a speaker, strobe, or fire horn, write down that you tested the change or addition, and that the change or addition worked. This is for your protection later if something doesn't work.
If someone there says that you can't turn on the speakers, strobes, or fire horns so you can test them, write that down. Include the name of the person that told you not to test it. If something fails to work later, at least you can show that you wanted to test it.
Douglas Krantz
